Establishing a large client base for the email marketing campaign is an extremely daunting task. The last thing you will want is to decrease the client base through some common mistakes, which a majority of email marketers ignores today. Committing the below-mentioned mistakes will cost you both in terms of revenue and reputation.
1) Not sending emails on special occasion
One of the biggest blunder you can commit is by not sending emails when your company has launched a new product or service. New products attract a number of potential customers and a new product email is noteworthy and is a must for any company which is using email marketing as a tool. An email on such an occasion will provide traction and two way interaction with the clients.
2) Inability to track the relevant data
Data which depicts the effectiveness of any email marketing campaign is essential because it is the only parameter which indicates what the customers want. Based on the statistics and the data collected an advanced and enhanced email marketing campaign can be designed. Additionally, future campaign can also be designed because you are aware of the attrition rate, bounce rate and click-through rate.
3) Lethargy in segmenting the email list
For an effective email marketing campaign, you need to segment the email list according to the target group of your product. For example, your company may be selling women’s clothing and shaving kits for men, sending a newsletter on shaving kits to a woman is a complete waste of time, you are actually calling people to increase your attrition rate. Therefore, segment the email list into various categories depending upon your target group.
4) Sending emails whenever you want
Sending emails at absurd hours, sending 2-3 newsletters a week or sending a number of mails daily are a few ideas that lead to the destruction of the relationship with a customer. Continuous communication should be maintained with the customers, but by not disrupting their daily schedule. Sending mails or newsletter at a specified time in the week, will instigate customers to wait for your email.