With the world rapidly shifting towards the digital world, it becomes extremely important to understand why a business needs to shift from the traditional marketing methods to digital platforms such as email marketing? Why a business should invest time and money in developing an email program? The post entails some of the most important benefits of using an email marketing.
1. Enhances Brand Awareness
Building brand awareness in a competitive environment is a back breaking problem and absence of brand awareness leads to a brand getting lost. With email marketing, you always stay at the top of the mind of the customers. Regular communication and the ease with which a customer can contact you in email marketing is unsurpassable. Strategic planning, creative designs and interesting content work as the pillars for creating brand awareness. In no time, you can convert your potential customers into loyal customers.
2. Go Green
With the world focusing and giving prime importance to going green, using email marketing as the prime marketing channel is once step towards protecting the nature. When you opt for email marketing, you are eventually saying goodbye to the marketing methods that uses paper for communication. However, this aspect is always seen as a minuscule part of a very big picture, but it is not so. Concern and taking responsibility for the society has always worked for brands.
3. Reach thousands clients with one click
Once you have figured out the targeted audience, the only step left is to create a newsletter and send it to all the customers. You will reach thousand customers in a single click. Is there any other form of marketing, which reaches so many customers in a short-period of time. Additionally, the activities of the customer pertaining to the newsletter sent can be tracked. You can easily find out the effectiveness of the campaign easily.
4. High ROI
The return on investment in email marketing is extremely high because there is no advertising cost, no postage or printing cost involved. This marketing channel outperforms all the other medium of marketing because according to the Direct Marketing Association, for every half a dollar spent on email marketing, you reap $20.