April 21st, 2017 | Priya Jain
Email is consistently rated as the best marketing platform and more than 79% of the customers use email as the primary mode of communication. Even with the world going digital, marketers find it difficult to understand the use of email marketing. Many marketers use email only as a means of sending sale offers to the customers. Today, email delivers the best ROI and here are the different uses of this marketing platform.
Promotion of blog post
Today, whether you’re a small business or a big company, content is the king. A brand without a blog post is incomplete and the platform serves as a great medium to interact with the readers. You can promote your blog using email marketing and reach the inbox of the readers directly. You need to understand that many customers would want to receive blog post directly in the inbox, instead of visiting the website. Furthermore, you can even send monthly or weekly mail comprising of the blog post you have written. It will not only improve traffic to your blog post, but will help you earn extra brownie points.
Focus on newsletters
Newsletters containing information about your brand is a great way to win the trust of the readers. It’s a great way to build communication and strengthen the brand. The more you contact the customer, the more they will remember about your brand. However, remember to share only useful content on the newsletter otherwise your customers will turn away from your brand. You can include web pages, articles, product line and information about your business in the email newsletter. As long as the newsletter adds value to the customer, you don’t have to worry about engaging the customers.
If your brand is hosting any event, email marketing is a great way to send event invitation. Email invites works as personal invites for the customers and helps you strengthen your relationship. You can even create a personalized event invitation for your prospects.
Your email marketing campaign will flourish and help you reach customers, if you make correct use of the marketing platform.