Despite the increasing use of social media, email marketing remains as a key marketing tactic for marketers across the globe. From small business owners to large brands, many companies depend upon email to attain higher ROI and customer acquisition rate. Your marketing messages should be spot-on, if you want to survive the email world. No email marketing campaign will ever reap results unless the messages reach the inbox of the readers. Here are a few ways to improve your email marketing strategy.
Sending emails to subscribers who care
As a business, you need to know and understand the importance of marketing messages to people who truly care about receiving messages from your brand. Therefore, the first step is sending email messages to people who have agreed to receive messages. Never use a purchased email list to send newsletters as your messages will land in the spam folder. Avoid sending too many emails as it decimates your open and engagement rate. It’s a good idea to stop sending messages to people who have not engaged with your email copy for quite some time.
Find out the loopholes and fix immediately
If the email marketing campaign is not performing as expected, take a break and analysis the possible cause of under-performance. When the open rates are extremely low, try changing the subject line and send messages from a personal email address instead of a company. Focus on the domain and email reputation, as it plays an important part in deciding the fate of the campaign. If your emails are being filtered as spam, stop sending the messages and find out why the emails are reaching the spam folder. Low engagement rate, open rate and high un-subscribe rate are few loopholes that need immediate attention.
Always remember that there is no fixed rule of a successful email marketing campaign. You need to experiment different options and test different subject lines to understand what is working with the customers. At the end of the day, your aim is to create an email campaign that resonates with the target audience.