Best practices can inundate the success rate and speed up the conversions for your email marketing, but not all lead nurturing tactics will produce the desired results. Companies with strong lead nurturing programs produces 50 percent more leads than their counterparts. However, still many marketers knowingly or unknowingly adhere to the worst possible practices. What worked 5 years ago, may not work 5 years down the line and prove completely useless. Here are a few worst practices to avoid for a successful email marketing campaign.
Getting stuck on small things
You need to stay focused on metrics that are really important and slightly ignore the less important statistics. Don’t miss the forest while searching for trees. The number of qualified leads you generate are the most essential for your business because the revenue of your brand is dependent upon it. Never ignore this metric over click-through rate, open rate or unsubscribes. High open rates really doesn’t matter when your drip campaign is not successful in generating qualified leads. Focus on numbers resulting in revenue because it will help your business keep afloat.
Blasting unnecessary emails
You simply cannot barge in the inbox of the readers. Sending batch emails used to work 10 years ago, but today the reality is completely different. By sending blast emails, you will lose the top-level prospects and eventually your revenue stream will become thin. Relevant and targeted emails tend to generate 16times more revenue than broadcast emails. Customers look for companies who are innovative and creative while mailing offers and content. Most of the blast messages usually end in the trash folder, which reduces the deliverability.
Email too often
In a recent, almost half of the readers like business to send less frequent messages to the readers. Sending emails once a week or once a month is ideal for most of the businesses. You have a little leverage if you’re working in the ecommerce sector. If your unsubscribe rate is high, you can easily understand that your subscribers hate the frequency of messages you’re sending.
Avoid these loopholes for a successful email marketing campaign.