It can be extremely frustrating for a marketer when email marketing does not yield the intended results. Email marketing it not simple and requires a great deal of efforts and strategic planning, and after putting in a lot of hard work, if the results are not as desired, it frustrates and breaks the morale of the marketers. In order to reap benefits from email marketing, it is essential that marketing is carried out in the right and the perfect way. Drifting away from the path will not serve the purpose and it will only destroy the marketing campaign leading to heavy business losses. Here are a few reasons why your email marketing campaign is not yielding the desired results.
1. Subject line is the strength
According to a research, more than 70% of the emails is filtered as spam by the customers, if the subject line does not interest them. The subject line should be crisp, short and to the point, it should not be confusing and should be able to generate interest in the minds of the customers. Moreover, a subject line, which drifts away from the email body is marked spam by the customers. A subject line is the mirror of your email and it creates the first impression. Therefore, a personal and relevant subject line is preferred in all the email communication.
2. Deliver at the right time
Your customer base may not be limited to just one country and if this is the case, you need to be careful while sending emails to the customers. For example, you have a large customer base in India and the USA, you cannot send emails to the customers at the same time because when it is day in India, it is night in the USA. And, if you send emails in the nights, they are going to become stale in the morning and the customers will not bother to read them until extremely important. Therefore, delivering the email newsletters at the right time to the customer is important.