As more and more restaurants are coming into the business, many restaurants are shifting their focus from email marketing to social media. Expending efforts on social media is a good option only if email marketing is not being neglected. With email marketing, you can send direct emails to the customers and in today’s tough competition, having access to the inbox of the customer is precious. Therefore, it is essential to focus on email and deliver quality email marketing campaign.
Apart from word of mouth publicity, if any marketing method is effective in building a brand image of a restaurant, it is email marketing. The marketing campaign can be easily tracked, created and managed using an email. The ROI of the campaign is high and the investment is low as compared to the other marketing methods. Connecting with the customers on a personal level and sending relevant content will help you take the business to the next level.
Easy to connect
Connecting with the customers via an email is the simplest method to build long term relationship. After a customer finishes their meal at your restaurant, you can request them to fill a feedback form and collect their valuable reviews along with the email address. Once you acquire an email address, send valuable content to stay at the top of the mind of a customer.
As a restaurant owner, you need to cultivate unique selling points to ensure a customer return to the restaurant again and again. You can try the concept of ‘Meet the chef’, wherein once a week, the chef comes out, greets people, explain the freshness of the dishes and the ingredients. Customers are sure to like the concept and get attracted to the restaurant. You can share the ‘Meet the Chef’ messages with customers through email marketing and along with the message, send a culinary anecdote to further build excitement. The more you think out of the track, the better your email marketing campaign will perform.
Email is not only about delivering information, it is more about creating value.