Email marketing is one of the oldest form of marketing and it brings a lot of wisdom and ROI. It’s a great way to talk directly to the readers and create a responsive environment, which would reap results in the long term. You need to ensure that your email marketing is the core, fresh and exciting as only such strategy results in long term gain. Poor quality content and stale newsletters are a big turn down and distracts the readers, who leave the marketing campaign. Even today, more than 44% of marketers believe that their business is lacking an effective email marketing strategy. Here are a few reasons why email marketing works for your customer.
Personalization vs customization
Both personalization and customization plays an important role in deciding the success of your email marketing campaign. However, marketers interchangeably use these two terms because they’re unaware about the thin line of difference between these two terms. Personalization is the process of tailored content depending upon the user’s preferences and characteristics. Whereas customization is explicitly stating your preferences and interests with the customers. To make it simple, customization is when you use the shower and spend two minutes adjusting the hot and cold temperature, whereas personalization is when you get in the shower and the water turns on exactly at the same temperature as you want. As a marketer, you need to understand this difference to create a strong email marketing campaign.
Provide useful data
You have abundant strategies to create dynamic content, you need to pick the right method to attract the target audience. For example, if your customers are industry experts, you can send updates about the latest business information, mergers and networking events. If your customers are parents, you share information about different courses and skill-building activities for their children. Based upon the data, your customers have provided, you need to provide useful and interesting content to the readers.
Today, customer engagement is very difficult because many marketers are sharing similar content with the customers. Focus on delivering value to enhance your relationship with the target readers.