According to a research, a majority of the ecommerce business comes from returning customers, which makes email marketing an essential marketing tool. Unless you send a newsletter to the target audience, even the new customers will not visit your store or website. Your email marketing campaign drives traffic and provides an incentive to the readers. Incentives in the form of valuable content, discounts and new products is a great way to nurture relationships for an ecommerce business. Here are a few reasons why email marketing is a must for every ecommerce business.
Email marketing outperforms Facebook and Twitter
According to a report by McKinsey & company, email marketing is 40 times more effective than Facebook and Twitter. The reason why email is a leading platform for ecommerce is that you can take the conversions about your business and product to a personal level and make the most out of it. While platforms like Facebook and Twitter are great for engaging customers and distributing content, your content can easily get lost and people may not see your update. However, customers wait for email messages and rarely miss a message. Therefore, invest in making your email marketing campaign a success by delivering value to the target readers.
Email is your best friend
At an extremely low cost, you can share informative and useful content with the readers. With email, you only need to create content and then send it to the target audience unlike traditional advertising where you pay and search for the potential customers. You can send as many messages as you want without worrying about the cost associated as you only spend money on creating the content. Email marketing is undoubtedly your best friend as it will help you reach great heights.
Email drives traffic
Newsletters are a great way to share the latest information and it helps in driving traffic to your website. Most of your ecommerce customers visit your website after reading the offers you have shared. Without email marketing, connecting with the readers is extremely difficult.
Email marketing is a lethal tool in your arsenal, use it wisely.