Since its inception, email marketing has evolved into a versatile platform that is used by thousands of marketers across the world. Businesses can leverage email marketing effectively for their content promotion and any product information for their business. Even today with social media capturing the attention of the customers, email continues to be the main marketing platform for a plethora of marketers. If you are a business looking for effectively reaching out to the intended customers, these facts will help you achieve the targeted goal and you will start using email marketing as a marketing tool.
Customers are informed
Content and relevant information can be shared easily and effectively with both the customers and the entrepreneurs. With email newsletters, the customers remain up-to-date of the latest offerings. If the content shared is relevant and important, the engagement rate will increase drastically and the user base will grow over a period of time. Therefore, you should use email newsletters to keep the customers informed about the products, new launches and the offers. Additionally, a plethora of customer’s sign up for the newsletter, just to remain informed about the latest products and offerings.
Tapping mobile customers is easier
A majority of the world population possesses a smartphone device and emails are accessed on the mobile devices. The opportunity of attracting new customers from the mobile audience is extremely large. Email is probably the leading way of attracting the mobile audience. The number of smartphone users is expected to cross 2 billion by the end of the next year. Therefore, you have a large audience base to tap. Therefore, create a marketing strategy such that you can effectively connect with the prospects.
Email is inexpensive
Email yields the highest ROI among all the other forms of marketing. Email marketing is simple, yet extremely effective. Sending out emails to thousands of customer takes only a few pennies and the marketing budget can be used for other important tasks. The traditional forms of marketing are extremely costly and will never yield the desired results.