Leaving out email marketing out of promotional mix is a bad idea and you could probably miss out on possible ROI. According to a research, more than 78% marketers are revising their email marketing budget because of the immense power of this marketing platform. And, more than 60% of customers worldwide check at least one newsletter each day. The power and reach of email marketing is only growing as time passes. You need to master the basics to reach the target audience without facing any hurdles. Here are a few effective tips to maximize the impact.
Signup for newsletters and email campaigns of your rivals to compare your efforts with the industry leaders. It is completely acceptable to tweak their ideas and techniques to build strong customer relationship. However, focus on original strategies, ideas and techniques to gain the first mover advantage. Customers are attracted to ideas that are new, innovative and cannot be found elsewhere. Understand the content marketing calendar of your competitors to create your own. The more you study your competitors, the better you will understand the mindset of your potential customers.
Monitor customer feedback
Take the customer feedback seriously because most customers complain only when they have really suffered. Therefore, listen to your customer feedback about content, format, frequency and respond quickly. When grievances are dealt quickly, it increases trust because your readers know that their voices are being heard. Monitor the customer feedback closely and tweak necessary changes in your email marketing strategy.
Study industry trends
Email marketing is evolving so swiftly that you must be proactive and know all the latest updates and important features. Study industry trends on a regular basis to know more about the best practices. For example, recently GIFs and videos were loved by readers and if you failed to integrate it in your email marketing campaign, you probably missed out a huge opportunity. Changing with the evolving technology will help you stay ahead in competition.
Grow your business by adhering to the best practices of email marketing.