It is regarding all the concerns about digital marketing that what we really expect to see from the ESP software. What will be the fate of email marketing which follows agencies, suppliers, marketers and definitely the client. The digital marketing is now based on the significance of email marketing software.
1. Predictive Analytics
A big development in the email marketing software scenario is Predictive analytic. It is all based on data-based suggestions of the platform. When an ESP in based on predictive element, then it can suggest, help and predict the real time outcome basing upon the past data. It would be really a helpful tool for the marketers which can enhance their forecasting and marketing efficiencies.
2. Big Data transparency
Another development in ESP functionality is Big Data transparency. An ESP should be designed in such a way that, it can help marketers to learn and improve how to design marketing campaigns to work on the area like retention, acquisition and loyalty. Through this smart representation of data you can create more personal and relevant Email.
3. Better Integrations
Focus should be given to the areas like better integrations, Easier interfaces, which is rather called as drag and drop functionality and automation of email along with more flexible reporting. These are the thing which makes the ESPs more functional.
4. Recipient Engagement
The data here should be able to center on recipient engagement. The feature is very important to make use of right data with a view to send more relevant emails at the right time. Automation of email should also include the features like relevancy, timeliness and flexibility. This will work in perfect sophistication where both the marketer and the customer will get benefited.
5. Digital Communications
Improvement in the field of commercial digital communications for transactional benefit is very much desirable for the success of an online business. Going forward the email marketing service providers will search some great ways to create easy to use solutions.
6. Cross Reference
This signifies that any application or messages received by the subscriber should capable enough to comply with all size screens means it should work as smoothly on a tablet, a mobile screen and a desktop screen as well.
Thus we expect in the future days ESPs will be offering an automatic mobile optimization of HTML for the client with no extra expense.