Have you ever spent hours writing a subject line and not left with time to write mind blowing content for the email message? Although, you have a great subject line, but email marketing planning is pathetic and the subject line will no longer be useful. You are missing a huge part of the email marketing campaign: the content. Visualizing the journey of the buyer is essential as you will come to know whether a buyer will descend into the next stage or exit the marketing campaign immediately. Here are a few strategies to build user relationship and improve the email marketing campaign.
Focus on establishing your brand as a thought leader in the market because new prospects are strangers to your brand and you need to start building trust and relationship. The prospects at this stage are unaware about your brand and the company. Subscribers will not be engaged by the product specific content and you will need to first create awareness about your brand. Create awareness by sending free educational content to engage the subscribers. You can educate the readers through eBooks, blog posts and newsletter. Offer discounts to readers and you will surely become famous among the subscribers in no time.
Consideration comes after the awareness stage wherein the customers are ready to consider your products and services. You now know more about your target audience, so you can send more targeted messages to the subscribers. You will be sending messages according to the requirement and addressing their specific need. Engage the readers through webinars and case studies pertaining to your product. Consideration stage is when you can gain the maximum attention of the readers.
In this stage, talk about the benefits of your products and services, offer discounts and promotional codes to the target readers. Once the readers know about the value of your product, they are likely to make a purchase. You can start talking about the competitors and explain why your products are superior than your immediate competitors. Focus on the benefits and advantages of your product and customers will keep coming back to your services.