Today, email is far from being dead and it’s growing at a healthy pace. More than 58% customers engage with a brand using email marketing. This platform helps in understanding the requirements of the target audience through signup forms. As a marketer, you need to keep a track of changes occurring and driving the email marketing platform. Also, your consumers are the best advocate for your brand. Therefore, you need to focus on sending relevant sources to the target audience. Here are a few misunderstood aspects of email marketing, which you can easily overcome.
Deliver the right customer experience
More than increasing your email list, you need to deliver the right experience to build a loyal base of customers. When your target audience is using a mobile device, you need to send short subject lines to increase the open and click-through rates. Subject lines that are too long, do not appear in a single line on a mobile device, which distracts the readers. Secondly, if you send messages like ‘If your messages does not render correctly, click here to open in a browser’, your messages are surely to get blocked or deleted by the target audience. Therefore, focus on sending messages that easily load and for that the image size should be low.
Know your audience
You need to understand that one size does not fit all the customers. Remember, that quality of messages will always win over quantity of messages. You need to send personalized and customized messages to the target audience. The key here is sending relevant messages, which can be achieved only after tracking the consumer behavior and analyzing their purchase history. Many marketers often overlook and misunderstand this aspect and end-up sending messages that are not relevant and meaningful to the customers.
Sending too many irrelevant messages can result in a high spam rate, but sending relevant and essential messages will surely help you win the trust of the customers.
Focus on attracting readers by eliminating some common email marketing misconceptions.