Marketing is not always based on the skill and proficiency of the marketer. Rather, it’s all about your customer. Knowing about your customer detail and their behavior is all about the marketing technique. However the basic personalization signifies the term ‘Contextual Marketing’. Very soon, this contextual marketing is going to be a buzz in the digital marketing scenario.
Context marketing is delivering the right content to the right person at a right point of time. This will help a online marketer to become more specific in the marketing action rather than unspecific, general and ambiguous.
Thus, if you have a context of your contacts then you can easily offer them more personalized and relevant marketing content, with the help of email marketing which can very well trigger their need. So by targeting at people’s point of need a marketer can perform much better.
So knowing about the customer, what they want, what they like and what they have purchased in the past will help you to understand your customer and their requirements. As a marketer a customer context has a great significance for you. It is like real time information for you into your business.
In digital marketing the business needs to concentrate on the customer. The marketer does a lot to retain their existing customer and to attract a new potential visitors. To be a focus for a crowd of audience, you need to be customer centric. Further, to become customer oriented, understanding about the customer context is essential. This will help you in building stronger customer relationship and lifetime value.
From the customer context you can get the exponential opportunity for delivering value to the customer, which will boost your digital marketing for all the practical reasons. This is a smart way of marketing through understanding your customer context. Moreover the practice would help marketer do just that.