A successful email marketing campaign is all about delivering and providing value to the esteemed customers. If you are unable to deliver value to the customers, you will never be able to engage the existing customers. Email marketing undoubtedly is the leading platform to spread the information and increase brand awareness about your brand. The strategies used today are getting more and more complex every passing day. Therefore, if you want to increase your chances of landing in the inbox of the customer, you need to continuously revamp your email marketing strategy. Here are a few ways to provide value to the email marketing customers.
Collect Addresses Everywhere
Merely collecting email addresses through the opt-in form will not help you target a handsome number of customers because customers rarely fill the dull and boring opt-in forms available on the website. You need to collect email addresses from all the possible sources such as placing an opt-in form for customers reading the blog content. Put pop-overs on the website for the customers to take immediate action. Use pop-up forms to accumulate as many customers as possible. Additionally, you can use different social media websites to collect email addresses. Try to collect email addresses from everywhere as more sources will lead to more customers.
A customer receives a plethora of emails daily and if you are unable to create a first impression, you will never be able to connect with the customers on a personal level. The customers should get an incentive to read your email. Therefore, offer freebies, frequent discounts and other free materials to the customer. Who does not love a free offer? Anything free and worthwhile will surely attract the attention of the prospects and you can successfully engage the customers.
The sender should be authentic
Customers prefer receiving emails from real people rather than from companies. This does not mean that you should never trigger emails from your company inbox. But, as far as possible, send from a personal mail to build customer’s trust. Customers find it easy to reply to such emails.