The holiday season is round the corner and companies are looking to attract customers for a successful holiday season. Holiday season is the time when shopping is at its peak because customers purchase gift items for their beloved. It is time to relax and enjoy for the customers, but not for retailers. This season brings some unique challenges and hurdles for email marketers and marketers often tend to commit mistake while trying to fulfil their targets.
Here are a few mistakes a marketer should avoid during the holiday season.
Sending too many emails
The last months of the year are crucial for businesses because the success during these two months (holiday season), to a great extent predict the marketing future for the upcoming year. And, to achieve this goal, marketers send too many emails to the customers, thereby annoying them and encouraging them to un-subscribe from the email marketing campaign. Do not fall in the trap and send messages and newsletters only when the need arises. Remember, excess in any form is bad and will always yield negative results.
Engaging inactive customers
Undoubtedly, email marketing is the leading way to win back the trust of inactive customers, but holiday season is definitely not the right time to re-engage such customers. Contacting customers who have not been sent any communication from your end for a long time is a waste because such customers are likely to filter the messages as spam. Send the re-engagement campaign after the holiday season because these people will be courted by companies who have managed to win their trust.
Many retailers across the world are losing hundreds of dollars because of insufficient or overstock inventory during the holiday season. Connecting the supply chain management with the marketing needs is essential, particularly during the peak holiday season. When customers face the out of stock scenario, they are likely to switch their business to another company offering the same item. Keep an eye on the requirement of the customers and manage the inventory accordingly.