More than 58% of the adults check their email the first thing in morning and according to 89 percent marketers, email is the largest source for lead generation. Email is definitely essential for every business owner, whether small or big. Building relationships and promoting products without spending any extra money are some of the advantages of using email marketing. Additionally, it opens up a completely new line of communication wherein you connect easily with the target audience. Here are a few reasons of making email a part of your budget.
Making a return on investment
In order to make a difference to your pocket, you need to deliver information in a subtle yet informative way. Email marketing is an inexpensive way to deal with readers. You can say that even social media is free, but you cannot communicate with the customers outside these platforms. Moreover, raising awareness among the target audience becomes very difficult. Social media platforms can change the rules of how brands interact with the target audience any time while the same is not true with email marketing. You need to work hard to make a return on investment and connect with the potential readers.
Tracking performances of your campaign
Tracking open rates, click-through rates and unsubscribe rate helps you understand the strength and areas of opportunities for enhancing the email marketing campaign. With the statistics, you can effectively tweak changes in the marketing campaign and send messages according to the requirement of the target readers. Low open rates may be due to ineffective subject lines or sending the messages from mails such as email@example.com or firstname.lastname@example.org. Therefore, regularly track the performance of your email marketing campaign to build long term relationship with the readers.
Using other marketing tools
You need to continue guiding your customers to share content via blog, social platforms and landing pages. Synchronization between email marketing and other marketing tools is necessary to build a strong and loyal customer base.
Make your email marketing campaign a part of your budget today.