Profit is all about creating loyal customers and engaging customers such that it drives repeat business. Ignoring customer loyalty and focusing only on acquiring a new customer will lead the marketing nowhere. According to a research, repeat customers spend 67% more than the average customers. One of the most important aspect of loyalty is that it increases ROI and builds trust and satisfaction. Email marketing is turning out to be an important tool when it comes to spreading the word about your product and service. And, with the increasing use of mobile phones, emails are majorly being read on the smartphone devices. You need to keep a track of their purchase history, pattern, likes and dislikes and accordingly customize the marketing campaign.
Reward the Customers
Customers today want to be rewarded for being loyal to your organization. And, a majority of the companies uses the loyalty program wherein points are distributed for every purchase, which can be redeemed later on for another purchase. You can also reward the customers with discounts or gift vouchers for being loyal to your product. Additionally, loyalty programs attract signup as more customers are interested in becoming a part of your mailing list. You will be able to build new customers with the loyalty programs you offer. You will also be shocked to know that more than 80% of the customers are a part of the loyalty program of one organization or the other. You are probably missing out on this aspect. Start rewarding the customers!
You can create an app wherein customers can easily access their account and redeem the points for a variety of featured products. This way the customer will not have to knock on the door of the showroom to know the redeemable points available. Additionally, with a mobile app, you will be able to entice the younger audience as well. You need to integrate the email marketing campaign with mobile marketing, if you truly want to taste success and build a loyal base of customers.
Focus on customer loyalty and you will notice the difference.