It takes a fraction of a second for a customer to press the button and it will take you a whole month of effort to design and execute a marketing campaign. And, if you avoid the striking fear of a recipient hitting the spam button, it is time you review the content and messages before triggering to the potential customers. It is a painful experience when someone blindly rejects the email and it lands in the junk folder of the mailbox. The feeling is more like throwing your favorite food in the dustbin because others consider it worthless. As a marketer, the only option available to you is sending content which was initially promised to the customer. You have no control over the way a customer will behave, but you can give your best shot to entice and ensure the customer reads every email which is triggered.
The golden rules
Follow the golden rule to ensure you have completed everything perfectly
1) Never send email to anyone who has not subscribed to the newsletter because in frustration a customer will mark the folder as spam or junk.
2) Never send email to a list which has not been cleaned for a long time. It will contain addresses which are erroneous, outdated and can even contain spam bots or traps.
3) Send regular emails, but do not send frequent emails. The more your frequency, the higher the chances of a customer leaving the campaign. Send newsletters whenever necessary, but always remember that excess of anything is bad and it will lead to negative repercussions in the long run.
4) Use your brand image and market value to generate new customers and ensure old customers stay for a long time.
The rules to avoid
1) Never purchase an email list from a third party vendor because of reliability issues.
2) Never send messages with irrelevant subject lines as these are the first to land in the spam folder.
3) Avoid using words as free because it triggers the ISP and the email never reached the customer’s inbox, thereby hampering your sender’s reputation.