If carried out properly, email marketing can become one of the most persuasive and effective form of sending the message to the readers. However, a plethora of companies forgets to implement the email marketing strategies in the right way and end up with results that never go in their favor. It results in best cost per acquisition and return on investment. Leverage the effectiveness of email marketing to build a strong customer base and ensure readers remain loyal to your brand. Here are a few ways of improving the overall performance.
The first thing which generates customer interest in the concise layout. Users do not expect to receive a newsletter similar to a newspaper – they are reading a short communication, which definitely requires brevity. Focus on using one column text to generate interest. Once you start using two or three column text, you have probably distracted the focus of your target readers. Send precise and short email messages, if you have more content host it on your website and send the link via an email message. Place the call to action at a place where it is conveniently seen by the readers. Focus on layout to attract the attention of the readers.
Speed is essential
Most email marketers, overlook and neglect the loading time of their messages. If your messages do not open in less than 3 seconds, then you will probably lose your recipients even before reading the email messages. Optimize the file sizes and images used in the campaign. Additionally, write the email text using HTML and remove unnecessary lines of code. The speed of your email load time is essential to ensure a high open rate.
Personalize the email message
During the customer acquisition process collect as much information as possible. Aggregate as much information as you can about your readers and use it to personalize the email messages. Sending blanket messages without the personalization element will never help reach the heart of your target audience.
Simply activating an email marketing campaign will not help you achieve success in your marketing endeavors.