Email marketing provides tremendous scope for reach besides giving you total control regarding customization, campaign objectives and frequency. From being filtered as spam to having low open rates, email marketers confront many hurdles. Additionally, many marketers find it difficult to overcome the odds and successfully implement their email marketing strategies. Here are a few email marketing tips to consider before sending your next marketing campaign and increase your ROI.
Aim for long term relationships
Trust is not built overnight, you need to send informative content and cater to the needs of your target audience. And, this process definitely takes a lot of time and you need to focus on nurturing relationships to build confidence. A customer makes a purchase because they trust your product or service. Provide excellent after sales service to keep the readers engaged. Additionally, ensure to maintain the open rate between 25-40% as it’s an indicative of a long term customer relationship. Avoid sending meaningless and irrelevant content to the readers.
Focus on concept driven content
Promotional content and salesy pitches are a big turn off because it only boasts about a product or service, without providing useful information to the readers. Focus on something that adds value to the readers and make their life easier in every possible way. Connect and communicate at an emotional level to automatically boost your sales. Unless you deliver value, connecting to the target audience will become extremely difficult.
Follow a standard template
If you focus on using a standard template, it boosts your branding and improves the customer experience. Have a look at the email messages sent by Amazon to understand the effect a standard template creates. And, if you consistently use a particular template, it increases the user engagement as readers recognize it and easily connect. If you plan to change your template, ask the readers their viewpoints on the new templates to ensure that customers are not leaving due to a change in the email template.
Focus on delivering value for a successful email marketing campaign.