How to Improve Your Credit Union’s Email Marketing?

Today, mailboxes are flooded with email messages every hour because of which many messages are lost in the clutter. And, without creating a positive impression engaging the readers is extremely difficult. As a credit union, you need to take steps further to attract the prospects to your email marketing campaign. You deal with huge loans and investments, and when so much money is involved, you need to take extra precaution to win the hearts of your target readers. Here are a few ways to increase the credit union’s email marketing.

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Send personalized messages

Don’t limit your personalization to just the name. If you have gathered some financial history of the prospect during the signup process, remember to make use of it to send personalized messages. You can send them your interest rate based upon their financial history to attract the readers. One time offers in terms of reasonable interest rate will surely attract the target audience. According to a research, email open rate increased by 35% when personalized messages were sent. However, to attain super-personalization, you need to ask relevant questions when the customer is signing up for the newsletter.

Clickable subject lines

Your credit union messages will face a stiff competition in the inbox because many similar organizations would be contacting the readers. Therefore, it’s essential to send subject lines with a compelling subject line that is not more than 50 characters. Also, as far as possible, avoid words that trigger the spam filter. Clear, concise and interesting subject lines is the first step to convert a prospect into a long-term customer.

Aim for quality

You need to understand that people don’t borrow money daily, and sending credit union messages on a daily basis will either trigger the un-subscription or spam filters. Schedule your messages and try to send one email a week or month, to gain the attention of the readers. Overwhelming the readers will emails on a regular basis will not serve your purpose.

Focus on delivering value rather than urging the readers to take a credit.