Whether you’re a startup ecommerce website or looking to grow your business, email marketing is your one stop destination. It will provide you with the base to interact with your readers and make your communication extremely effective. A well-drafted email marketing campaign might be your key to grow your email marketing business. Here are a few reasons why you need an email marketing campaign to grow your business.
Builds relationship with readers
It’s definitely the leading platform to build a relationship with the new customers and nurture it with the old ones. According to a survey, more than 72% of people, prefer receiving promotional messages via email than social media. Social media is more personal and rarely people like doing business on it. People love to subscribe because many marketers send special and extra discounts only via emails. Without understanding the readers, never spam their inbox with too many unnecessary messages. Focus on building positive relationship with your customers.
Segment the email list
Another thing to keep in mind when you grow your ecommerce business is defining and segmenting your email list. You can segment the readers based on their interests, location and lifecycle of the customers. However, never send the same messages to loyal and new customers because their preferences would be different. Without segmenting the marketing list, you need to win the trust of the readers. For example, send a loyal customer a discount for his or her next purchase.
Your email analytics are one of the most important things that can help your ecommerce business. And, marketers who ignore email statistics, find it difficult to cater to the needs of the audience. You can understand the optimal time to send messages and know what is working with the readers. However, analytics can prove dangerous if without a solid proof, you make changes in the email marketing campaign. Understand the online habits of the readers before crafting a regular marketing campaign.
Focus on delivering value to the readers to connect with the target readers.