Last modified: October 13, 2016 | Priya Jain
For years, email marketing remains at the top of the charts for many small and big business owners. And, due to the tremendous success email marketing budgets have rarely shifted though surprisingly the ROI has increased. However, when your email begins to lose its charm, it is time to freshen up the dead email marketing campaign and replace it with something that the customers wait to read. Here are a few ideas to enhance the benefits of your email marketing campaign.
Get your email data in control
Another leading way that companies can improve their marketing campaign is by measuring and analyzing the effectiveness of the data. This is extremely important, especially when there exists too many departments in the organization. And, you nearly lose track of how many messages are sent to a particular customer. It results in a phenomenon called as ‘email fatigue’ wherein the customer prefers to leave the email marketing campaign. You need to ensure that everyone using email knows what data and target they should aim and how they should prevent from over-emailing the customers.
Content should be engaging
If you want to increase the open and click-through rate, you need to provide engaging content to the readers. Your competition is not with other emails that the competitors sent, it’s with every marketing platform that is used by different marketers. Furthermore, with more and more people reading emails on a mobile, optimization for mobile is essential. Therefore, when writing email, keep in the mind the short time that a customer spends on reading an email and ensure that the content is sharp and to the point. Without sending engaging content, you should not even think of revamping your email marketing campaign.
Use videos and responsive design
Better looking emails outperform the normal emails in every aspect. You can include videos and responsive design to attract the attention of the readers. Videos help in spreading the message effectively without wasting the time of the reader.
Email is likely to stay farther than any other marketing platform. Focus on winning the trust of the readers to reap results.