May 6th, 2014 | Priya Jain
An email marketing plan is not a tedious task as you may think it to be. And, many people strongly believe that drafting an email marketing campaign is time consuming and extremely complicated. The 3 steps mentioned below will simplify your task and you can create a marketing plan.
1) Identify the readers
Identifying the readers is an important step because there is no point sending newsletter to people who are not interested in the product. Selling a baby toothbrush to an oldie is only going to fail the email marketing campaign. Brainstorm with your team as to who will benefit the maximum from the campaign. The target audience for your brand may be babies, but the readers will be parents. So, you need to understand the difference between the target audience and the target users. Once the correct readers are identified, the email marketing will be a huge success.
2) Create your authentic content
Treat your customers with content they can relish on and enjoy. Just do not reach the inbox of the people, try to reach their heart. Provide content they can easily relate to. Your customer are the ones who form the backbone of your business. Therefore, it is essential to treat the customers as VIP and give their needs prime importance. Moreover, make the content as crisp as possible for the customers so that even when they are in a hurry, they read the email and you do not lose a customer. Offer discounts and give them an extra edge over users who have not subscribed to your newsletter.
3) Determine the frequency of the newsletter
Just because the customer has given you the liberty to send the email newsletter, it does not mean that you can spam their mailbox by sending 5 newsletters every day. Sending the newsletter once a week at a specific time will ensure that customers wait for the newsletter. As a company, you have to understand what works best for the customers and what works for the company. Sending emails daily will only make the newsletter landing in the spam or the trash can.