Today, because of a high ROI capability, many businesses are allocating a significant portion of their marketing budget to email marketing. And, it is viable marketing tactic, which the marketers can rely on. Furthermore, building relationships is simpler with email marketing than any other marketing platform. According to a survey, companies who send automated mails are likely to send relevant content to the target audience in the future. Without a successful email marketing campaign, you can never think of reaching the hearts of the audience. Here are a few ways of building relationship with your email marketing campaign.
Personalize more than the name
Personalized emails produce a higher open rate and it’s an important tactic that should be included in all your email marketing campaign. However, personalization doesn’t happen in a day, it requires detailing, attention and planning, otherwise your strategy may backfire. You need to personalize the messages more than the name of the recipient. Study their purchase history to create content relevant to their purchase. This obviously will take time, but once you manage to capture the essence of personalization, you reach your readers.
Know your audience
In a recent survey, more than 75% of the emails are due to triggered campaign and it’s important to stay away from the one-size-fit all approach. Customers hate receiving bulk emails because many times the content is not relevant to their requirement. Focus on sharpening your marketing content, so that the customers hear you well. When you create a one-to-one experience, customers will start clicking the call-to-action button. Sending messages without knowing the audience is futile as you will probably get filtered as spam.
Know more about the audience
Segmenting the customers based on just the buying history may not lead to a desired result. Therefore, you need to employ tactics that help you know your audience and their interest. This information will help you segment the list into smaller sections. Never ask too many questions during the subscription process, otherwise the customer will not fill the form.
Leverage the effectiveness of email marketing to fulfil your dreams.