You have come across several new marketing technologies, but email marketing still continues to be among the most valuable and targeted channel to drive customer engagement. However, numerous marketers are unable to leverage the effectiveness of email marketing to develop a sound marketing strategy. Without a strong marketing strategy, reaching out to potential readers is impossible. And, in email marketing, creating a solid first impression is essential to increase the email engagement rate. Here are a few ways of boosting your email engagement.
Use active and powerful words
Using active words in the email subject line tends to attract the readers and make your email more appealing. Powerful words such as ‘authentic’ or ‘sensational’ drives the attention of the customers. Using normal words will not increase your open rate because such subject lines don’t appeal to the target readers. You need to understand that your subject lines create the first impression, which decided the fate of the email.
Remove the distractions and focus on call-to-action
It’s important for the readers to understand the objective of any email that is sent. If your goal is to get more followers on Twitter, your messages should be written around that objective. Only when your call-to-action is simple and easy to follow, customers are likely to click and take the desired step. However, the call-to-action should be visible because no reader will ever search for it. Use eye-catching images and colorful buttons to ensure the readers are not distracted and focus only on what is important.
Send different types of email messages
Focus on sending special welcome email messages as it creates a good first impression. Offer a gift coupon or a discount to the readers who have just joined. After sending welcome messages, focus on sending triggered messages that are sent automatically based on the event that are related to the action of the subscriber. Such messages make the readers feel more valued because they know that your business is missing their presence.
Email marketing is a great way to nurture and build long term relationships.