Last modified: September 8, 2016 | Priya Jain
Meaningless and aimless email marketing strategy can be tough on your business reputation. Today, customers don’t think twice before filtering your messages as spam. And, spam is the most dreaded folder in the inbox. Email best practices continue to remain the same, but still managers prefer sending template messages and expect to see an increase in the interacting and sales. Therefore, instead of waiting for the results, focus on these mistakes that you should avoid while crafting or sending an email marketing campaign.
Never confuse the readers with the words you choose. Write clear messages that are easily understood even by children. You need to avoid lingo, fancy words and buzzwords from the marketing communication. Explaining a simple thing in complex words will never help you attract the readers. Customers usually read their emails in free time and if they come across something that makes them open the dictionary again and again, you can yourself decide the fate of your messages. Undoubtedly, creating a balance between exciting and informative content is difficult. A good subject line can come to your rescue. Therefore, focus on writing clear and short messages to engage the prospects.
Subscribers always comes first
To improve your email marketing results, you need to stop mailing people who haven’t subscribed and those you have opted out from your newsletter. Keep the preferences of your subscribers before your business, otherwise you will lose the brand loyalty. Furthermore, avoid over-emailing the readers because customers receive many promotional messages in a day. Too frequent emailing does not foster relationships and it inches the customer closer towards hitting the unsubscribe link. Send messages when you actually want to share something useful and important with the subscribers.
Optimize the messages
Images are an integral part of any email as it helps in engaging the readers. However, many of your readers may be consuming the emails in a text only format, so it’s essential that you don’t embed essential and useful information in images. Optimize the messages according to the requirement and preferences of your target audience.