Pool companies today offer invaluable services to customers who either cannot physically clean the pool or have no time to clean and maintain it. However, the major problem lies in the fact that a number of people are unaware about the local pool companies because of ineffective marketing strategies, which are not targeted towards the intended audience. And, with fierce competition in the market, it becomes even more difficult to stay alive in the huge pool market, which is predominantly dominated by some extremely big fishes. For such small companies, email marketing is the tool, which can give them exposure that is intended.
What to do?
Through the email newsletter, the pool company can send information such as offers relating to prices or special discount. The newsletter can contain information relating to keeping the pool clean and different ways to maintain the pool effectively. Pool safety tips will again attract customers as they will require less services of the pool companies. Many a times you will have to think about the benefits of the customers rather than the profits of the organization. Thinking and working for the customer is going to help the company in the long run. You can offer email discounts to people who subscribe to the email newsletter. This will attract more customers as discounts are always loved by individuals. Additionally, it will make the customers feel privileged as they are the few chosen ones who are getting the discount.
What to avoid?
Pool companies should make it a point to send the newsletter only to the subscribed list because not everyone wants a pool service. If the email is sent to someone who is not interested or who does not own a pool, will surely mark the email as spam. And, once the email is marked spammed, the chances for it to be blocked remains extremely high. Therefore, send the list only to people who are actually interested in the pool services. Moreover, send the email from an authentic email address, otherwise people will mark it spam because there has been a surge in the number of fraudulent email addresses on the internet.