How Photography Studios can Benefit from Email Marketing?

With the wide use of a Smartphone, everyone today is able to capture images. However, mere clicking a photo does not make you a photographer. No Smartphone can ever match the quality of the pictures delivered by a professional studio. There is a giant market for the trained and exclusive photographers. Whether it is a photo of a high school prom night or a wedding, capturing the emotions is one task professional studios brilliantly carries out. And, what can be a better than email marketing to spread a word about the services such studios offer.

1. Online photography contest

Send out newsletters to the customer informing about the online photography contest you studio is hosting for the budding photographers. Allow only people who sign up for the newsletter to participate in the event. This way you will build a list of people. Give away a free training session to the winner as the prize of winning the competition.

2. Early bird discount

Inform the customers via email about the early bird offer, which can be availed only producing the email which has been sent to them. Through this strategy, you will force people to spread the information about the offer. And, it is bound to work because there is hardly any person who doesn’t like being clicked at an affordable price.

3. Send your portfolio

Send the portfolio of the images and emotions your studio has captured to let the customers know, the amazing work you have done in the field of photography. Flaunt rewards and recognition you have received for winning some contest. There is no better way of displaying the portfolio than an email newsletter. Send in the best sample and capture the interest of your audience.

4. Chance for the customers to feature in your newsletter

Make the customers feel privileged by giving a chance to feature in your email newsletter. Reward the customer for their loyalty. You can also reward those customers who bring in referrals in the form of friends or family members. Discounts or free gifts are a great way to capture the interest of the customer.