From business tycoons to a common man, non-profit organizations today is a leading way to extend their scope and increase their clientele. For a majority of non-profit organization, the traditional methods do not work in the way they are expected too. The traditional ways such as flyers, ads, newspaper, billboards are time consuming and extremely costly. The ROI attached to these mediums is far too less than the ROI of an email marketing campaign.
How to do it?
Through email marketing, you can easily connect with the clients on way, you want to and send them information on a timely basis. You can provide a crisp overview about your organization in the newsletter very easily and attract customers to donate to your organization. If your non-profit organization is hoisting any charity raising events, you can connect with a plethora of customers to attend the charity raising events. A non-profit organization has an upper hand when it comes to email marketing, because everyone on the internet is their potential customer. You do not have to maintain a separate email database because there is no fixed target audience for your company. Every penny of donation is worth because your aim is to work for the betterment of the society. You can even send them donation forms or links to how they can contribute in the newsletter. And, if you have an attractive, but not desperate headline you can easily connect easily with the huge email world. Through email marketing, spreads the word that the donation can be in terms of old clothes, toys or anything a customer wants to donate.
What not to do?
Your organization has an edge over other businesses when it comes to email database. All other businesses have a fixed email list, which is not the case for a non-profit organization. Therefore, ensure that this advantage is not used unduly. Do not send more than one or two newsletters per day because you are asking people to donate, in short, you are not giving them any monetary benefits. Send emails when you feel it is absolute necessary.
As a non-profit organization leverage the effectiveness of email marketing smartly and intelligently.