Marketing your innovative designs in a competitive world is a challenging job. However, if the right mix of marketing strategies are used, you can achieve the task without any fear. Everyone today dreams of a decorative home and your interior design company can come in handy, but for that to happen people should be aware regarding your presence. Email marketing is the leading way to spread awareness, build brand equity and loyalty. Through email marketing an interior decorator can effortlessly stay in touch with current and potential clients.
The following email tactics will help you entice customer and build brand loyalty.
1. A pioneer newsletter
The business of interior decorating heavily depends on creativity and innovative design. And, an email newsletter is a leading way to portray the unsurpassable skills of the decorator. Sending interesting and new designs will surely attract the customers and enhance the brand image. The fate of an interior decorator is also dependent on word of mouth publicity. If a neighbor of your customer likes your renovation and design, they are surely getting in touch. Moreover, negative publicity spreads like a wildfire. Therefore, building a loyal customer base becomes extremely essential.
2. Contact a list of people regularly
There is no point in beating around the bush and targeting everyone on the email list. Send information to the potential clients (clients who have contacted you earlier), trade partners and vendors regarding a successful project you have completed recently. Appreciating the participation by sending them a customized greeting card is a great way to touch their heart.
3. Send useful information
Sending useful information about the industry trends, upcoming events, completed projects and tips to maintain the interior decoration is required because it will capture the interest of your audience. Include information, which the customers can use regularly and will be of some importance to them. You can even detail out your services and the type of services you offer as an interior decorator.
Respect the customers who have subscribed to the email newsletter by not spamming their mailbox. Send an email only when required.