More than 70 percent of your brokerage traffic comes from different affiliates. And, as the competition is rising every day, brokers will have to look for different avenues to generate high quality leads. Email marketing plays a significant role in running a successful email marketing campaign. Furthermore, it will help you reduce the brokerage acquisition cost significantly. Here are a few ways why different companies prefer email marketing over different marketing platforms.
Email is highly targeted
Most business owners prefer sending email to customers who have opted to receive their newsletter. Sending an email to such people will increase your brokerage chances. You connect with high quality leads, which will increase your business. No other marketing platform allows such highly targeted emails to the readers. Furthermore, your readers are more likely to wait for your messages. With email marketing reaching genuine customer is extremely simple.
Email lets you segment
For retaining maximum customers, you can segment the traders based upon the tool that they most frequently use. Focus on sending messages related to these tools to generate customer action. You can also segment the readers based upon their actions and location to drastically improve the customer engagement. With segmentation, you can increase the results of your brokerage marketing campaign and bring business to your firm.
Emails are shareable
If one of your clients like your offer, they can easily share it with their friends and family members. Such customers automatically become your company’s brand ambassador. Email are easily shareable when compared to other marketing platforms.
Email is inexpensive
Even if you decide to pay for distribution, tracking and managing your email marketing campaign, the cost will be very less compared to social media platform. Additionally, email marketing enjoys the highest ROI, which will help you generate revenue.
Email are easy to create
Email marketing campaigns are extremely simple to design and don’t need a team of designers or IT professionals to create compelling and interesting emails.
Focus on creating an out-of-the-box email marketing campaign to win the trust of the readers.