Retailer customers have slowly shifted their buying trends and are now expecting personalization and relevant messages at every point of the buying cycle. Email marketing has set an altogether different gold standard for the ROI and no marketing platform is capable of achieving it. Retail marketers using email marketing to send the messages across to the customers witness 50% more sales lead. Undoubtedly, email marketing drives a lot of retail sales and can play a big role in determining customer loyalty. But, how will you optimize the email messages to stand out in the crowded inbox of the intended readers. Here are a few useful tips helping you to touch the hearts of your audience.
Create a social community
Create a social community and give the readers a chance to experience your brand and its related content in their inbox. You can directly put the feeds from the social media platforms to the email messages and attract the customers. Integrating the social media with email marketing is essential as it increases engagement and gathers a lot of positive customer reviews. Cultivating a social community, which can be leveraged to host various contests and promotional events will ensure customers advocate the word-of-mouth publicity. Simply, integrating the social media buttons in the email message will not help you drive revenue.
Reduce the obstacles hampering the conversion
Readers today neither have time nor the patience to go through the process of lengthy checkouts. Any obstacle reducing the conversion rate should be removed instantly from the conversion checkout. You need to minimize the time and effort for a customer to purchase the through the email marketing process. Provide a clear call-to-action and enhance the user experience by delivering content of high quality. Additionally, remember never to include sold out products in the email message. Provide the readers with the most up-to-date inventory of the products available in your retail store. You can even send the nearest store location using live maps and geo-location tools to the readers to help them locate your brick-and-mortar store easily.
Email marketing will definitely you increase the retail store revenue.