Who does not require a taxi? Life of people who loves to travel has been made easy and simple by the taxi companies. Whether you want to go to the airport or hospital, a taxi is just a call away. However, with a plethora of taxi companies, it becomes difficult for the customer to make a choice and select one for their next travel. Therefore, as a taxi company it becomes important to stand out of the crowd and leave behind a mark, which the customers always remember before hiring a cab or taxi. Email marketing will surely help you in this regard and you will able to connect to a large audience base.
Here are few ways to entice and leave a lasting impression in the minds of the customers.
1. Reward the first time sign-ups
Customers who recently joined the marketing campaign can be awarded with a free up to a certain distance. A free cab ride is definitely loved by the customers and the news will spread like a jungle fire. You will have more and more customers signing up for the newsletters ensuring that campaign is a huge success. The coupons can be sent via email and the redemption can happen on showing the coupon code to the driver. Additionally, people who bring in their friends can be awarded with discounts on every cab ride. This way you will be able to build a list of customers who are genuinely interested in the marketing campaign. However, do not send the promotional code until the customers agrees to receive the information from your end. And, never send too many emails as it will surely irk the customer to no extent.
2. Send useful information
Information regarding booking a taxi hassle free should be emailed to the customers as it will help them to utilize your services. You can even send rate cards to the customers, so that depending on their requirement the type of car can be selected easily. Sending only sales oriented newsletters will not help you in any possible way. Therefore, share relevant information with the customers.