As freelancers, we want to grow a strong audience as we constantly strive to attract new customers. Email gives freelancers the opportunity to develop a strong customer base, build reputation and enhance communication. Additionally, email is far more personal than social media platforms because you send the messages directly to the inbox of your readers. As a freelancers email marketing will work wonderfully well, if you’re already updating your blog. You can send the blog post via email to the subscribers and keep them updated. Here are a few ways how email marketing can prove successful for your freelance business.
What should you send to the subscribers?
When it comes to the internet, there is no dearth of information and writing something unique is tough for freelance writers, especially if you write on a particular niche or subject. Sending newsletters about the same topic to your friends, family members and clientele base will not result in long-term engagement. You need to write fresh, crispy and interesting content. Therefore, start by telling stories about your freelancing career and your complete journey. It will help you strike a chord with the audience. You can share writing tips with your friends who are interested in taking up writing as a career.
How should you promote your newsletter?
It’s as simple as that, when people don’t know about your newsletter, they’re less likely to subscribe. Your newsletter should exist for the readers, if you want to build a strong marketing list. Therefore, remember to put your signup form on your newsletter and blogs. Occasionally share it on social media platforms to reach more customers. Once, you successfully promote yourself as a freelance writer, you can increase your earnings.
How much time will it take to achieve success?
You won’t see instant results from your email marketing campaign. It takes time to build a strong and powerful marketing list and many times the results are not quantifiable. You need to send messages on a regular basis to connect with the target audience.
Email marketing can definitely help you increase your earnings and reputation as a freelance writer.