Today, owning a car has become one of the basic necessities for people who can afford it. And, breakdown of cars has become a frequent issue. As a local auto repair shop, you will benefit from email marketing because it is an affordable and easy method of attracting the potential customers. Additionally, it is the perfect marketing tool to keep the existing customers extremely happy. Once an email marketing campaign is successful and people start visiting your store, you will slowly gain word of mouth publicity, which again is one of the most effective ways to spread out your good will. Additionally, a referral from a friend is far more powerful than any other marketing tool. Therefore, focus on email marketing and try to rope in prospects in the neighbourhood. Here are a few ways of effectively making an impact in the minds of the customers.
1. Email Blasts
Create a distribution list for people who are visiting your website and opts to willingly sign for the marketing campaign. Send periodic blasts containing useful information and urging the customers to choose your service. You can share the customer satisfaction stories with the prospects and you win their trust. The content shared should be relevant as only then customers will show interest in the offering. Additionally, try not to send sales oriented email blasts instead share content which will be useful for the customers to maintain their cars. This way the customers will know that you really care for them. Only important and useful content speaks to the customers.
2. Ask for reviews
Don’t hesitate to ask your customers about the feedback. Feedbacks whether positive or negative will help you grow as a business and you will able to overcome the loopholes and fill in the gap between your marketing efforts and customer requirement. Send out feedback forms to the customers via an email. You can even share some review on your website or in the newsletter. Moreover, reviews indirectly acts as word of mouth referrals for the company.
Use email marketing wisely to yield the desired results.