With summers approaching soon, the need of air conditioner will surge to a great extent. The temperature will soar and the whole industry will become extremely competitive. And, as an air conditioner company staying in the competitive market will become tough because the other companies will also try out different marketing tactics to attract customers. The following tactics will help you build a long-term customer who will always remain loyal to your services.
1. Target Audience
The target audience of an air conditioning company can be homeowners, property management firms and commercial buildings. Depending on the type of air-conditioners you sell and service and the size of the local area wherein you sell, you can focus on any one or all the three a target audience. You need to carefully choose the target audience as the requirement and servicing needs of every target audience is different from the others.
It is world known that air-conditioners consume a lot of power and energy, and if your air-conditioner saves power, the same can be exemplified in the newsletters. The content of the newsletters should be enticing and attracting only then will the consumers remain engaged with your offerings. You can even send free tips to maintain and clean the AC as not a lot of people actually take care of their air-conditioners before the summer begins. The newsletters can be sent once or twice a week to keep the engagement rates going up and ensure customers buy or get the AC service from your company only. Including visuals and a lot of photographs will help you further.
3. Provide offers and discounts
In order to entice new customers, you can give discounts to the first time customers. You can even give away a free stabilizer with every air-conditioner because frequent power fluctuations will cause damage to the air-conditioner and make your life hell during the pricking summers. You can also give email discounts to the first time buyers who are ready to subscribe to the newsletters.
Email marketing will definitely help you build a long term relationship.