For a plethora of local roofers, word of mouth publicity is one of the key ingredients in establishing a successful brand and creating a market for the target audience. With email marketing, the word will spread like a jungle fire and you can in no time build a strong customer base. You can easily streamline the new customers by advertising effectively on the email marketing platform. Additionally, the local roofers should depend upon more than their craftsmanship and workmanship to bring in new customers. Moreover, a variety of strategies should be used to display the skill of the local roofers in front of the homeowners.
1. Make some noise about the unique characteristics
The best email marketing messages are not the ones which praises the business sky high, instead they are the one which tells people how your roofing company is different from the competition present in the market. The unique characteristic of your business should come out in a way, it attracts the customers. For example, if you are promising a roof repair within a week irrespective of the weather, you need to send the message across to the audience in an authentic way. And, if you are in the business for a long term, do not forget to mention it in the newsletter.
2. Marketing strategies
Apart from sending regular emails to the customer, you can advertise on the coupons which are sent emailed daily to customers of a particular zip code. This way you can build and reach audience of any place. Additionally, you can tie up with a construction manager to know about the upcoming projects in the near future. It will help you generate quality leads. You can also share the valuable feedback of the customers for whom you have previously worked. Feedbacks from existing clients are always considered by the customers.
If you acquire a roofing project from a neighborhood, there will be more homes in the same neighborhood which would require repair. Therefore, a referral program with the existing customers will help you tap the untapped market.