Independent contractors today face an extremely challenging market as survival for them is tough, especially with the presence of huge corporations and other big contractors. And, using conventional marketing tactics is surely not going to help you acquire the new customers because through conventional marketing it becomes difficult to portray the work and stand out of the crowd. Additionally, this method is an outdated technique and can prove to be costly and burn a hole in your pocket. Therefore, it is advisable to use email marketing to reach out to the audience and engage customers.
Advertising your business
Send regular emails to people in your neighborhood about the previous works, you have successfully accomplished. You can easily keep the customers informed regarding the latest and future projects you intend to complete. Whether you are a plumber, real estate contractor or electrician, email marketing campaign will help you acquire customers and engage new customers successfully. With email marketing you can share your professionalism and enthusiasm with the people and ensure they rely on your services.
Send tips in the newsletter
Do-it-yourself tips will connect you with the customers on a personal level. Repairing a switch or changing a tube light are few things which are very common in every household. Therefore, send such tips to the customers to let them know you actually care and you are not simply after money. Tips in the newsletter are a leading way to attract customers who want to save their hard-earned money. These customers in the long run are bound to contact you because of your affordable rates and professionalism. You are not losing customers by providing useful tips, instead you are building loyalty and life long relationship.
Do not over send the emails
Send the customer newsletter once or twice a week. Sending emails daily will surely irk the customers and create a negative impression. Try sending useful and relevant news or other happenings to the customer. Moreover, send newsletters to customers who have opted in for the same. Blindly sending emails will only lead to your ISP sending the emails to the spam folder.