When it comes to delivery services, a person usually thinks of services which are renowned and popular nationwide. The local delivery services are somehow lost because of the dominance of the old players present in this industry. However, today with email marketing, this gap can be diminished easily as companies can leverage the benefits of email marketing to spread a word about their services. A plethora of marketers is switching to email marketing because of its effectiveness and low cost.
Some ways of effectively using email marketing to drive in customers are as follows:
1. Differentiate from your competitors
Research about the types of deliveries offered by the competitors’ active in your area and differentiate your services. For example, you can offer free second time delivery to customers. This will help you build a large user base because every now and then people send parcels or gifts. Your delivery services should stand out from your competitors. Send an email about the free second delivery to the customers. Email is the fastest means of communication and ensures that the message reaches the targeted audience.
2. Offer convenient options
Customers who opt in for your newsletter and subscribes to your email, can be given special attention by allowing them to receive their parcels or packages at a time of their convenience. This way a plethora of customers will opt-in and build a genuine mail list, which can be used for other marketing campaigns.
3. Useful Newsletters
In your newsletters, you can send interesting information about the delivery service industry. Telling the people about the operations involved will evoke interest in the minds of the customer. You can even send reviews of customers who have received the delivery on or before time. Ask customers to share their experience with your delivery service and the other service available. This way other customers can easily get reviews about your services.
4. Discounts and offers
You can come up with email discount offers during festive seasons as it is the peak time for delivery services. Reducing the cost will help you acquire the customers of your rivals as well.