Marketing your dental practice using email marketing can prove highly effective in driving customers and building long term customer relationship. Patients delete email messages, which are irrelevant and not useful to the customers. Emails which are happily read by the readers create a positive impact in the mind of the readers. Unless you send meaningful email marketing campaign to the readers, you will never be able to make your dental practice popular among the audience. Put yourself in the shoes of your readers, how many messages do you delete without reading it? How many messages do you flag as spam because the content is useless? Here are a few ways to ensure that your patients open and read every email you send.
Personalize the message
Mass messages sent to customers without a personal greeting are rarely read by the customers. If is such emails are read, a call-to-action never happens because the reader is uninterested in the product just like your email. Always refer all your patients with their names and talk about keeping their teeth healthy for a long period of time. Tell the customers different ways to maintain their oral health. Based upon their previous visit, send personalized messages. Such personalized messages, will help you build a strong connection with the target audience.
Select the subject line
Whenever a customer scans through your email, the subject line should become obvious to the reader. A subject line not matching with the body of the email message will only land in the spam folder of the inbox. A short and crisp subject line will definitely attract more customers. Use words and messages which will entice the recipients to open the email and read it fully.
Include videos and pictures
Pictures and videos speak a thousand words and attract customers to the dental clinic. According to a research, more than one-third of the customers learn and prefer visual messages. Send figures, graphs and images in every communication. However, remember to send only relevant images and videos to the customers.
Email marketing will help your dental practice build long term customer relationship.