Today, cars have become an inevitable part in a person’s life and breaking down of a car cannot be stopped. Moreover, the parts of the cars need to be changed to maintain an efficient running car and maintain a required amount of mileage. You can easily increase the sales of the automotive car company by effectively promoting in the services you offer. Building a brand and rapport with the customers is something which will help your business in the long run. The Herculean problem lies in choosing the appropriate method for spreading the word across to the customer. The extremely cost effective way of doing the same is by using email marketing.
What to do?
Instead of promoting the car parts, you can promote the benefits of car parts through the email newsletter. You can tell the customers how genuine auto-parts will help your car perform better over low quality parts. Detailing the benefits of the auto-parts will be a great value addition to the customers as a majority of the customers are unaware the use of different car parts and the time in which the parts should ideally be replaced or changed. Focus on service and car companies because such companies will provide you high valued projects. Send them the brochure through email, so that they can have a glance on your product offerings. You can highlight the extra services you offer to the customers such as 24 hour telephone helpline. Through the email marketing, you can even inform the customers about the stock management service you provide, which is dependent on the usage pattern. You can even offer incentives and discounts for customer who regularly purchase from you. If you want to rope in new customers, you can offer the potential customers with one time discount, which can be availed whenever possible.
What to avoid?
Avoid spamming the mailbox of the customer by continuously intriguing the potential or the existing customers to buy your products. The word spread through email marketing, will accomplish the task. However, sending emails every now and then will portray your desperateness to sell products, thereby breaking the brand name and value of your store.