Home-made mouth-watering delicacies are enough to bring a smile and energize a tired mind. However, your cooking skills are limited to the audience you currently cater and if you increase the audience base, there will be no looking back. Tasty home-made food leads to a happy customer who are bound to remain loyal for a long term. And, if you are looking to build everlasting relationships, then email marketing is your one stop solution. Not only is the marketing tool extremely effective, but also cost effective. Email marketing undoubtedly is a way which will help the home-made business surge sky-high.
1. Send exciting offers via email
You can give the first time buyers a reason to join your club and enjoy the delicacies in which you have gained mastery. Giving discounts or rebates to the first timers will build trust and the new customers can taste the food and make a decision based on the quality and taste. Send discounts via email to these customers and only on the presentation of the coupon, the discounts can be availed. Discounts and offers are a way to entice the customers and attract a bunch of people who are interested in tasty food you cook.
2. Pictures speak for themselves
A foodie or food lovers are always on a look out for food that is pleasing both to the eyes and the stomach. Anything which is not present perfectly will never find its place in the market for a long time. Therefore, every time you cook, remember to take a snapshot of the same and send it along with the newsletters. A picture will speak a thousand words, which you will never be able to express to build an audience. Interesting and different pictures of home-made food items will surely increase your popularity.
3. Host email cooking contest
Email cooking contest might sound a little weird when you hear it for the first time. The motive here is to build long term relations. And, a culinary contest, wherein the users will send their original tried and tasted recipes will increase engagement and will make your home food the talk of the tinsel town.