Getting Email Marketing in Shape

No more excuses, it is the right time to pump your email marketing campaign and get your marketing campaign to shape. With the holiday season round the corner, you need to start your preparations and work according to the planned strategy. A planned marketing strategy is extremely important as it will help you rope in new customers, increase their open rate and enhance the click-through rate. Focusing on email marketing campaign will take your business to the next level. All you need to do it get your email marketing in shape with the following strategies.

1

Content

Time and again, marketers are focusing on the importance of relevant content. Still, many business owners prefer sending too many messages over quality messages. Being too wordy and praising your business sky high will never help you gain the trust of the target audience. Additionally, the content should not create any ambiguity around the action a customer needs to take. You need to present in an appropriate and appealing way otherwise connecting with customers at a personal level will always remain a dream. Use words such as ‘now’ and ‘today’ as these words encourages the customer to take an action. Send relevant, useful and meaningful content around your business and you will never have to look back again.

Call-to-Action Design

The size of call-to-action really does not matter because as far as the CTA is able to stand out, you are successful in connecting with the target customers. Also, consider tactful placements of CTA’s so that your customers do not miss out on any relevant information. Use visuals for CTA’s as visuals create an impact in the minds of the customers. Visuals will help you draw your readers and will speak to all age groups of people. And, if you are planning to use two CTA’s, remember to highlight the most important CTA. Additionally, test your call-to-action with a few readers to ensure the marketing campaign is successful.

Break your marketing campaign into different parts and it will help you understand the do’s and the don’ts of email marketing campaign.