From a marketing perspective, today only a very few online method remains as powerful as email marketing. It’s the fastest way to ensure that your messages are read and you successfully build a deeper connection with the audience. However, marketers focus only on increasing the customer base without understanding the requirement of the target audience. And, in doing so end up losing the customers on their marketing list. The key of course is to ensure that your messages are read by the readers. Customers want to read, entertaining stories that teach the readers certain valuable lessons Here are a few secrets of email marketing to look out before planning the next email marketing campaign.
Reward the best customers
Customers who are loyal and frequently reading your messages should be rewarded to engage the readers. Invite your best customers and VIPs to special events, ask for their feedback and send unique promotional offers. Such customers are likely to avail these offers and will help you grow your business. Additionally, you can request these subscribers to forward your messages to their friends and family members. Recognize these subscribers from their purchase history and offer tailored content and promotional code just to your best subscribers.
Right way to use email
Believe it or not, nobody wants to receive a newsletter. Customers look for entertaining stories and compelling content that easily grasp the attention of the target readers. Therefore, come up with captivating subject lines and compelling first few lines. A customer reads a full message only after they find the beginning of the email worth reading. The right way is not blindly blasting messages to every person on the mailing list, it’s sending relevant content to the readers.
Email is not for everyone
Not everyone on your email list will enjoy receiving newsletters, not because your content is boring, but because email is not for everyone. Some people subscribe to the newsletter to receive business advice and are least interested in the newsletter. You need to invoke curiosity and use conversational tone to capture the attention of the target readers.