In the fast paced online world, customers are more likely to drift to other brands and businesses because of numerous messages and offers. Smart marketing automation is the key to win back the old customers and attract the new ones to the email marketing campaign. The major goal of every business is to target people who are visiting their website on a regular basis. A plethora of marketers, find it difficult to reach out and engage with the target audience. Here are few proven ways to win customers with marketing automation.
Monitoring the people visiting your website is an important step to determine who is liking your content and who is drifting away. Monitor the average time a customer spends on your website before agreeing to receive messages from your business and brand. Focus on the open rate and the click through rate to better understand the requirement of the target audience. Your click through rate depends primarily on the size of the email list and the content you share. If you see any dip in the click-through rate, focus either on cleaning your marketing list or improving the quality of content. Additionally, you can keep a track of email conversions, which measure the total conversions driven by your email marketing campaign.
Segment the readers
Segmentation is an essential component in keeping the target audience engaged because you send messages according to the interest of the readers. You can segment the readers based upon a number of factors including demographics, age, gender, etc. Additionally, you can segment the audience based upon whether they are active or inactive. For customers who have unsubscribed from the email marketing campaign, send a reactivation campaign to win their trust back. Offer special discounts and freebies to attract them once again to your business. Send promotional mails to customers who are active and willing to receive messages from your end.
Winning a customer takes time, focus on delivering value to achieve success in your email marketing. Marketing automation is likely to drive results and attract the potential readers.