The online and digital marketing space are evolving constantly and email marketing is no exception to it. Keeping up with the changing trends is essential for marketers to reach the desires target audience, but understanding all the trends and tactics is extremely time consuming. You definitely cannot afford to miss on trends as your customer engagement will drastically reduce. Here are a few specific email marketing trends to consider before sending your next email marketing campaign.
Email marketing automation is necessary
Gone are those days, when sending a well-crafted message was enough to win the trust of your readers. Today, even to make a difference in the inbox, you need to send personalized email messages, which are relevant and timely. And, sending timely emails is impossible without automation. By implementing email marketing automation, you can access to email personalization tools and tactics that are more sophisticated and driven more towards your readers. You can access real time information and create highly personalized email messages. Additionally, automating the emails will save a lot of time and you will have more control of the messages you send.
Contextual email messages
Today, customers are bombarded with hundreds of emails and are confused between which email to open and which message to discard. As a marketer, your job does not end up with deliverability, you need to provide the customer with a reason to open your email. Sending hyper-personalized messages will help you win the trust of your target readers. Additionally, optimize the send time, according to the behavior of your readers and use geo-targeting to receive email marketing results. Offer people with different promotional offers based on their location to build long-term relationships. Moreover, generic segmentation is no longer going to work as you need to segment the readers into groups such as prospects, new customers, promising customers, loyal customers and lost customers. Focus on delivering value to the readers to build strong long term relationship.
No email marketing can become successful unless you are capable of engaging and retaining the readers.