Email Marketing in Mobile Era

Mobile web browsing is getting bigger each day because customers are shifting from the regular mobiles to the smart phones. More than 52% of the audience is expected to browse on their mobile by the end of this year. This means that by 2016 more than half of the browsing will occur only on mobile phones. The statistics are enough to launch an email marketing campaign optimized for all kinds of mobile phones. Optimizing the mobile for email marketing will help you reach out to a larger audience as when travelling people usually check their emails on the phone. Mobile email marketing is essential today and here are a few strategies, which will help you achieve the goal.


Set a well-defined goal

You will never come to know whether you have achieved success in the campaign, if you have not defined your marketing goals. Write down the 4 important objective for your marketing campaign and club them together to form a goal. The key to success in mobile marketing is attracting the attention of the customers because the screen size is small when compared to a screen size of a computer or laptop. Customers usually do not prefer to scroll down the screen too many times to read a single message. Therefore, set your expectation from the campaign before moving forward.

Simple call-to-action

A complicated and confusing call-to-action is the last thing a customer would want to see in the email. Therefore, set an easy call-to-action, which is visible and easy accessible by the customers. The call-to-action button should be distinctly visible because only then the customer will click on it. Customers are not going to look for some action button in the email. Therefore, it should be clear and large, if you want to taste success in the email marketing campaign.

Images are the key

Visual storytelling is easy and simple with images. However, select the images carefully as images can make or break the marketing efforts. Insert relevant yet captivating images in the email to attract the attention of the customers.